It's been an exciting year with many new brands emerging and the quality of natural products flourishing. Brands are realising that we want modern colours, long lasting formulas and on trend textures that perform in the same way as mainstream products. The organic beauty market shows no sign of slowing down as consumers are becoming more conscious of the ingredients they are putting on their skin. If you compare the products below with the equivalent of a mainstream product, you will be hard pressed to find a difference in their performance!
There are not many green beauty brands that have managed to formulate good eyebrow products with natural ingredients. They are often too warm or not pigmented enough. ZAO released three eyebrow powders this year with colours to suit everyone from pale blondes, to red heads to brunettes. The best selling powder has been the darkest shade 262 Dark Brown. This shade is a cool toned brown, which is perfect for using on the brows or even as an eyeshadow. Made from natural ingredients with extra noplant-basedant based oils such as Apricot Kernel Oil and Avocado Oil.
Multi-use products are always going to be popular as our lives become busier and we look for ways to simplify our beauty routines. This little gem is quick and easy to apply and provides a natural looking finish. It's a particular favourite amongst those with oilier skin due to Organic Rice Powder preventing shine from forming throughout the day and providing a gorgeous silky soft feeling to the skin. The most popular shade is 501 Clear Beige - a light, beige toned loose powder that will help to hide redness and an uneven skin tone. Use this powder on its own after moisturiser and concealer, or for a fuller coverage, use over the top of liquid foundation.
It's no surprise this has been a popular product this year. This shade is the perfect everyday colour for when you are looking for a colour a little bolder than just a nude lip. It provides a subtle pink colour that instantly makes your skin look alive and healthy. The formula is matte yet doesn't feel drying. Organic Pomegranate Butter and Castor Oil help to moisturise your lips without affecting the matte finish. If you feel like you need a little more moisture, you can apply a lip balm underneath. Another great feature with all of the ZAO lipsticks is that they are available as refills. This saves you money, is better for the environment and saves space when travelling as the refills are so much smaller.
High coverage, creamy with a natural finish are 3 of the main properties most of us look for when shopping for a concealer. This award winning concealer includes all 3 of these properties and is especially good at covering dark circles under the eyes. The moisturising finish allows it to glide over the skin without settling into fine lines. Only a tiny amount is needed to provide enough coverage to conceal blemishes and pigmentation. It even comes in a green shade that is perfect for hiding rosacea or redness. A must have for anyone who is switching to organic beauty in 2017!
Another creamy concealer that is perfectly suited for hiding dark circles and redness. With its main ingredients being Carnauba Wax, Sweet Almond Oil and Shea Butter, this concealer glides on and blends easily for a flawless and airbrushed finish. Set with a powder to ensure it lasts all day and evening. Our best selling shade has been the lightest shade which is a yellow toned colour perfect for light and pale skin. When covering blemishes, pat on the colour with a flat synthetic brush such as the Couleur Caramel Concealer Brush and then set with a powder.
As you may have realised, ZAO have been a very popular brand for us during the past year! They were one of our main brands when we launched our website just over a year ago, and are now our most loved brand due to their high performing products and quality ingredients. This eyeliner has been a best seller for us right from the start. It is perfectly suited for sensitive eyes due to the extremely gentle formula. If you are a newbie to winged eyeliner, then this is a good one to start with. It has a thin brush so you can get a really sharp line, and avoid making the line too thick. It is also easily removed with a cotton bud and makeup remover for any mistakes!
If you are new to the natural and organic beauty market, replacing your foundation is likely to be the hardest task you face. This foundation has been a firm favourite due to its buildable coverage, meaning you can achieve a light coverage with just one layer, or you can build the layers up to a medium coverage. This allows you to have a completely customisable finish. This foundation is best blended onto the skin with fingers and can either be left without powder for a dewy finish, or dust a little powder on the t-zone for a matte finish. This foundation works perfectly with the ZAO concealer to create a natural looking and healthy glow to the skin.
Our best selling foundation and our best selling product! Its creamy texture and pan stick application make it quick to apply and easy to blend. It's the perfect foundation for busy mornings and for touch ups on the go. It provides a natural looking, barely there finish achieving that 'no makeup makeup look' with ease. Oily skin will particulary love this due to its matte finish, but dry skin types will also get on well if moisturised well underneath. Long lasting and buildable coverage, this foundation has it all, and is a must have for any new organic beauty lovers! We offer samples of these foundations so you can be sure you can get the perfect colour match.
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