Since Kim Kardashian started the contouring trend, almost ALL makeup brands have brought out a product to make contouring and highlighting easy to do at home. Here are our top tips for creating the perfect sculpted cheekbone.
Apply your foundation and concealer first, then go over with your contouring and highlighting products. This will ensure you have an even canvas before you start bringing dimension back into the face.
There are a couple of options you could use for a natural contour. You could use a matte pressed powder product such as ZAO Makeup Mineral Cooked Powder in 344 Chocolate. This shade would be suitable for medium olive skin tones but it would be too harsh on light skin. As this shade is matte, it creates the perfect natural shadow in the hollows of the cheeks to effectively give the illusion of higher cheekbones. Just go sparingly and build up the colour slowly with a small angled brush, the last thing you want is two brown stripes across your face!
There is also the option of using a cream foundation stick, like the Couleur Caramel Compact Foundation, two shades darker than your usual shade. This option is easy to apply, simply swipe the colour directly from the stick into the hollows of the cheekbones, and with a stippling motion, blend into the skin. Ensure you are only blending the colour into the hollow of the cheekbones and not spreading it too far down your jaw, or too high onto the cheeks. This will ensure the colour stays where it needs to be and gives a soft shadow in the right place rather than giving you an all over brown cheek!
As for highlighting, a matte colour would look the most natural for daytime.The ZAO Makeup Light Touch Illuminating Complexion is able to bring the cheekbones forward and make them appear more prominent without giving away any telltale signs you are wearing makeup! See our blog post here on how to use this product in the most effective way. It works perfectly for daytime and for creating that 'no makeup, makeup' look due to its subtle finish. Just remember not to use it under the eyes or as a concealer as it does contain some light reflecting pigments that may make dark circles and blemishes more obvious if applied over them.
For a highlighter suitable for the evening, we LOVE using the ZAO Makeup Pearly Eyeshadow in 101 Pearly White. Applied to the tops of the cheekbones, under the brow bone, and to the inner corners of the eyes. It's perfect for the evening with its shimmery finish. This product really gives your look the extra WOW factor with a bit of sparkle. Add some red lipstick, some winged liner and you have the most simple and elegant makeup look you can quickly put on after work before some evening drinks. It can also be worn with absolutely anything!
Let us know how you get on with trying any of these products and techniques. We would love to hear from you!