Introducing Sappho - A Conscious, Vegan, Organic Makeup Brand from Canada

March 01, 2019


We recently added an exciting makeup brand, Sappho to our line-up. What we love most about this brand is their clean, high-quality ingredients and luxurious formulas. Sappho’s ethos is simple - Clean, Conscious, Vegan.

Sappho values creativity, performance, inclusivity, authenticity and transparency above all else. They are fiercely independent and stand for the fair treatment of animals and humans. A promise they have made as a brand is that they will get greener as they grow.


About the Founder -

Sappho’s Founder, JoAnn Fowler is an Emmy Nominated Makeup Artist with over 20 years of experience who has used her expertise to create high-performing, luxury, non-toxic products. You know you are in safe hands if a professional makeup artist has created the products. JoAnn partnered with experts in the field of green formulation to create innovative formulas with the finest of certified organic ingredients that are infused with phytonutrients.

The brand was formed so JoAnn could offer organic, toxin-free, safe makeup alternatives for her clients to counteract the toxic chemically laden mainstream options that were on the market. Each product is created, tested and approved by makeup artists, so there’s an exceptional level of expertise that goes into each product.

About the Ingredients -

Now onto the ingredients, which is one of the main reasons why we are so excited about this brand.

Sappho’s approach to beauty means that the quality and a transparency of ingredients is a high priority. Clean means that Sappho’s products are free from synthetic preservatives, parabens, phthalates, mineral oil, gluten and animal products and testing, to name a few! Instead, they use USDA Certified Organic oils, minerals and non-animal waxes, Phytonutrients, Eco-Certified preservatives and Vegetable Sourced Vitamin E. They use the power from Organic Plants and Flowers to create luxurious formulations with incredible performance.

All Sappho’s products are Vegan, Cruelty-Free, Gluten and Soy Free and Organic.

About the Products -

Sappho is a brand that has got most of your makeup routine covered with a wide range of products that are suited for all skin types. We wanted to focus on Sappho’s best selling products and if you are looking for clean formulas for your base, they’ve got you covered!

First up, the Essential Foundation. This foundation is perfect for every day because of the weightless feel and light-medium coverage. Your skin will be left looking flawless, fresh and dewy. The formula is infused with powerful phytonutrients and antioxidants and is created with a base of certified organic aloe juice and jojoba oil, plus a touch of shea butter for nourishing moisture. It has a 70%+ Organic Content and uses ECOCERT™, COSMOS™ certified ingredients. Sappho values inclusivity which means this foundation is available in 12 shades that range from very pale through to deep skin tones. It comes packaged in a glass bottle which not only offers a luxurious feel, but is recyclable too.

FREE Sappho Foundation brush when you purchase the Essential Foundation (no code necessary) whilst stocks last.


If you are someone who prefers a very light, sheer coverage, the CC Cream is for you. This offers a light veil of coverage to even out the skin tone. This contains an extra dose of organic aloe juice to hydrate, decrease inflammation, ease redness, and diminish the appearance of fine lines. This CC Cream can be worn alone or underneath your favourite foundation as a colour correcting primer and to reduce the look of imperfections. It contains no alcohol and also uses ECOCERT™ and COSMOS™ certified ingredients. The CC Cream comes in 5 broad-range shades ranging from the shades Fair-Dark and is packaging is biodegradable - how great is that?!

The final product in their complexion line up is their Concealer. These are designed to conceal skin imperfections and discolouration. Made with deeply concentrated pigments and subtle highlights in a natural base that's light as a feather and smooth in texture. The lightweight formula means that this concealer doesn’t settle into fine lines and doesn’t feel heavy on the skin. Available in 5 shades, much like the CC Cream to cover a range of skin tones. This concealer is enriched with Flavonoids, Phytonutrients, and Antioxidants for skin-nourishing benefits. It comes packaged in a recyclable glass jar.

There was just a small look into Sappho’s range of makeup products. Every product has been consciously curated with sustainability, performance and the consumer in mind. Sappho has got everything from complexion products, eyeshadow and mascara, to lip gloss, blush and bronzer. If their strong brand values and luxurious, certified organic formulations from this brand has got your attention, click here to check out the range of Sappho products we have available.

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